![]() They then start working from the ground up – quickly running through the allotted time. Team members work together to come up with a project plan, based on their past experiences in building contraptions. What is interesting about the challenge is that most groups approach the project in the same way that companies plan out customer communications. Finally, we have a big end goal (the marshmallow) that we have to support – best in class customer communications. We also have restrictions on the amount of time (18 minutes) that we can realistically dedicate to planning vs. These include systems requirements, human resources, brand guidelines and regulatory compliance, and others. First, we have imposed restrictions (the spaghetti, string and tape). ![]() I find the challenge echoes the customer communications management process in several ways. If you haven’t tried the challenge as a company team building event, I highly recommend it. Teams must use their materials to build the tallest freestanding structure. But have you gone beyond the planning and design stages into testing? Does your customer communications management infrastructure pass the ubiquitous marshmallow test and marshmallow challenge? The Marshmallow Challengeĭesigned as a simple challenge to teach teambuilding and innovation, the Marshmallow Challenge has the following rules: ![]() If your organization takes customer engagement seriously, you may even have created a customer journey map to track your customer interactions and are looking to improve your communications at each step of the journey. If you are like most organizations, you put a lot of time, energy and pride into the creation of your customer communications. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |